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Starting from scratch: George Azar

George Azar might have had one of the world’s most celebrated brands behind him when he launched a new property agency last year, but the former banker still had plenty to do to get Sotheby’s International Realty up and running.

In the years before the property crash in 2008-09, friends and work colleagues urged George Azar to dip his toe into Dubai’s booming property market, and take advantage of the impressive returns on investment. As a banker in the city, Azar resisted the temptation, sensing it wasn’t the right time. Fast forward a few years to when the franchise for one of the world’s most luxurious property brands Sotheby’s International Realty (SIR) came up for tender, and Azar found himself among five in the bidding process for the UAE-based property franchise. As the only one without real estate market experience — a banker up against four real estate companies — Azar says he won the lengthy bidding process through his pitch and approach.
Source:Arabian Business

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