New kids on the block: inside Sotheby’s UK property arm as it makes a move on London

Having previously acquired the Sotheby’s real estate franchises for Dubai and Saudi Arabia, Azar took control of UK Sotheby’s International Realty in January 2023 and immediately set about transforming it. What was once a somewhat sleepy boutique with just a handful of agents and a modest share of the London market has been supercharged by Azar with a vast investment that has been used to unashamedly poach top agents from rival firms, luring them with lavish remuneration packages that far outstrip their deals with previous employers.

News & Insights

Media mentions

Mega-Rich Plotting Return to London, Sotheby’s Housing Boss Says

Ultra-rich individuals leaving London due to tougher wealth taxes are keeping their homes with the view of returning once the policy environment changes.

Market commentary

The Roaring Twenties: Why London is in a ‘golden decade’ for super-prime property

Spear's 500 Live 2024: Sotheby's George Azar, along with Mayfair 'guru' Peter Wetherell and acclaimed developer Nick Candy, told Spear's 500 Live why the city's property market is big business for UHNWs